01The one-page card
Direct · consistent · building
I’m someone who ships the first version and fixes it in public.
- 200 units of a 6-piece streetwear capsule, first drop live March 15
- First marathon, April 25, under 4:30
- 20 minutes on the brand after coffee
- Running clothes on when you get home
- Phone charges in the kitchen from 11:00
Starts tomorrow
02Your goals, made specific
You said: “I want to start a clothing brand”
A 6-piece streetwear capsule (heavyweight blanks, DTG print, under $60 retail): 200 units and $5k revenue in the first drop, live by March 15, 2027.
- Why
- Income that doesn’t depend on my boss by the time I’m 28.
- Cost
- 8 hours a week: Tuesday and Thursday nights, Saturday morning. $1,500.
You said: “run a marathon”
Finish my first marathon on April 25, 2027, under 4:30, starting from two 5k runs a week.
- Why
- My dad ran one at 30. I turn 30 in May.
- Cost
- 6 hours a week: Monday, Wednesday, Friday evenings and a Sunday long run.
03What you cut, and why
Get 100k followers on TikTok
You don’t control follower counts, and it needed 6 hours a week you don’t have until the drop ships.
Revisit on January 22, 2027.
04The conflicts we found
Hours
8 + 10 + 6 = 24 hours a week committed. 14 available.
TikTok cut. Marathon training sized to 6 hours until January. 14 of 14.
Sleep
Asleep around 1:30, up at 7:00: 5.5 hours a night. Training doesn’t hold under 6.5.
Lights out moves 30 minutes earlier each week until 11:30. The phone leaves the bedroom first.
0590-day plan
| Days 1–30 | Days 31–60 | Days 61–90 | |
|---|---|---|---|
| Streetwear capsule | Quotes from 3 DTG printers. One sample shirt ordered ($60). | Sample in front of 10 people who would buy. Write down what they’d pay. | Pre-sell the first 10 units before ordering inventory. |
| Marathon | Base: 3 runs a week on fixed days, 4 weeks without missing. | Build: long run reaches 10 miles. | Build: long run reaches 13.1 miles, the half-way point. |
06Non-negotiables
- 120 minutes on the brand, after your 7:10 coffee, before opening Instagram.
- 2Running clothes on, when you get home at 6:30 on Monday, Wednesday, Friday.
- 3Phone charges in the kitchen, from 11:00 every night.
07Your week
Mon
Work
9–6
Run
6:45–7:45 pm
Tue
Work
9–6
Brand
8–10 pm
Wed
Work
9–6
Run
6:45–7:45 pm
Thu
Work
9–6
Brand
8–10 pm
Fri
Work
9–6
Run
6:45–7:45 pm
Sat
Brand
9–1
Sun
Long run
8–11
Also exported as a calendar file with recurring events.
08First 48 hours
- Email three DTG printers asking for a one-shirt sample quote. 20 min
- Put Monday, Wednesday, Friday 6:45 pm and Sunday 8:00 am runs in your calendar. 5 min
- Move the phone charger to the kitchen tonight. 2 min
09The hard sentence
You told me the brand is how you stop working for someone else, and in eleven months you have made a logo and followed forty brands. You have not asked one person to buy anything. You were ready to promise 24 hours a week to three goals when you have 14. The $800 you’re afraid to spend is the obstacle you named, and the first block of this plan spends $60 of it on one sample, this month.
Not medical, financial or psychological advice.